Draft To Brand
Selected Work

Stories that
compounded into categories.

Long engagements with ambitious teams. Each one started as a draft, became a brand, and is still compounding today.

DTC Fashion·2025

Rebuilding a heritage label for the modern shopper.

We rebranded a 40-year-old fashion house and tripled their direct-to-consumer revenue in nine months.

3.1×
DTC Revenue Lift
5.4×
ROAS
+218%
Email Revenue
01
Northwind Apparel
Northwind
Challenge

A legacy retail brand needed to reach a younger audience without alienating the loyal base that built the company.

Strategy

We rebuilt the visual identity, launched a high-conversion Next.js storefront, and ran a paid-social-led launch with creator partnerships.

Result

DTC revenue tripled in nine months and the brand was featured in three major publications.

Architecture·2025

Editorial identity for a boutique architecture practice.

Repositioning a regional practice into an internationally recognized design studio.

4.0×
Qualified Inbound
+512%
Organic Traffic
+62%
Avg Project Value
02
Halcyon Studio
Halcyon
Challenge

Halcyon had award-winning work but a website that didn't reflect their craft, and zero pipeline outside referrals.

Strategy

Brand strategy refresh, editorial site, SEO foundations and a long-form content engine for AEC publications.

Result

Inbound leads quadrupled and the studio was shortlisted for two international awards.

HealthTech·2024

A category-defining launch for preventive care.

We launched a preventive health platform from zero to 30,000 paying members in 14 months.

30k
Members
−47%
CAC Reduction
38%
Referral Share
03
Lumen Health
Lumen
Challenge

A first-of-its-kind product in a category buyers didn't know existed yet.

Strategy

Category creation playbook — narrative-first content, founder-led media, performance creative and a referral engine.

Result

30,000 paying members, a Series A, and a press cycle that established the category.

Food & Beverage·2024

From local roaster to national subscription brand.

A specialty roaster scaled subscriptions 7× through brand, content and lifecycle.

7×
Subscribers
3.2%
Monthly Churn
+184%
LTV
04
Atlas Coffee Roasters
Atlas
Challenge

Beautiful product, no recognizable brand, and subscription churn above 9%.

Strategy

We rebuilt the visual identity, launched an editorial blog and ran a lifecycle program tied to taste preferences.

Result

Subscriptions grew 7× and monthly churn dropped to 3.2%.

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on the cover.

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